Stop Saying “I Don’t Have Time To Network”


You will never “find” time for anything.  If you want time, you must make it.  —Charles Bruxton

Networking is an investment.

If you want to build your network, you must invest your time, talent and resources. That’s how networks are built—one phone call at a time, one cup of coffee at a time, one person at a time. Your network grows when you give it your time and attention–and dies when you ignore it.

People complain: “I don’t have time to network.”  Well…of course you don’t!

You don’t “have time” at all. Time is not your possession. You cannot save time—only spend it. Professionals who do not spend time networking will spend it other ways—sometimes even squandering it. But you have the same allotment of hours every day that the best networked people in the world do. The only difference between you and them is they way you each invest time.

Some people make the mistake of believing “time is money.” This cliché could not be more false.

Time is far more valuable than money. You can always make more money; you can never, ever make more time.  All the money in the world will not build a trusted network.

Saying “yes” to networking is saying “no” to something else. Think of networking as an act of violence: what can you “kill” on your calendar so you can network?  You make time for your health when you exercise, you make time for your kids when you go to their school play, and you make time for your spiritual life when you attend worship services. Each decision has a cost that you are willing to pay.

What in your life can you say “no” to so you can begin investing in your network?


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